About Me

I'm a copywriter for business to business sales in the technical, IoT and software industries. 

I confess, I have been a spoiler.

Ever give a presentation with that one person asking all the questions? The questions that aren't in the product material? The material that they have in front of them full of mark-ups? 

I'm that person. One day I was that person twice.

For over 15 years I have: 

• defined technical and process solutions to business problems, 
• researched software and digital products, methods, and frameworks, 
• sought out vendors, 
• scrutinized sales pitches,
  
• tested software tools,  
• sold and implemented solutions to my employers.

Now I write the information you need to close these very same sales.

​I'm searching for a good client who wants the spoiler on their side of the table.
A client  interested in solidly-written collateral to increase their direct sales and market share. 
​Are you that client?

AWAI Circle of Success Member

Click here to view my LinkedIn profile.

Kat Leffler

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Who I Am

What am I trying to do here?

Child of God, Working Mom, Black Belt, daughter of an Air Force officer, traveler, knitter, neighbor, friend.
All these experiences have let me see, identify with and make connections to people from all walks of life in all kinds of situations. 

A ridiculous level of natural curiosity pushes me to understand how things work. 
Why to they do that? How does that do that? What happens if I...? Endless adventure.
​
As a AWAI-trained copywriter I am constantly updating skills in different formats and disciplines. There are more in my future. For the perpetual student it never ends.
​So far these include:

• White Papers
• Case Studies
• Web Site Audits
• Web Copy and Content
• Blog Posts

• Emails and Newsletters
• Executive Summaries
• Product Briefs
• Technical Product Documentation
• User Guides

AWAI - America Writers and Artists, Inc.
​Eugene Schwartz
David Ogilvy
Claude Hopkins
Brian Kurtz
John Carlton 
Bob Bly
​Dan Kennedy
Joshua Boswell
Steve Slaunwhite
Ed Gandia
Gordon Graham
Nick Usborne

My Educators

No one is a copywriter in a void.
These voices get my attention on a regular basis.
And I act on their advice! Learning is good, doing is better.

1. List is in no particular order. 
2. It's an evolving list.
3. Might need a bigger disclaimer for this section.

My History

The techy stuff.

Formal education includes a Bachelors degree in Systems and Network Administration from Bellevue University and a Associates degree Computer Programming from Omaha Metropolitan Community College. I am also a certified CA Knowledge Manager.
The technology experience is in command center operations, process improvement and technical business analyst roles.
The work has focused on:

• business analysis,
• incident analysis,
• process definition,
• identify, review, test and recommend tools and third party vendors,
• writing business and technical requirements, user documentation, and
• assembling and rolling out solutions, both online and off.  

I've worked with numerous enterprise and SAAS software products used in project and team management, automated system messaging, incident, problem, change and knowledge management (ITIL),  communication methods, collaboration platforms, system integration software and transaction processing.
​This has been done in the hospitality, financial transactions, and manufacturing industries.

​What's your story?